![]() ![]() ![]() With movies being able to have sound (those movies were called "talkies"), these productions were made in the German language or, sometimes, Hungarian or Polish. This unit produced 3–4 movies per year until 1936, migrating to Hungary and then Austria in the face of Hitler's increasing domination of central Europe. In 1926, Universal also opened a production unit in Germany, Deutsche Universal-Film AG, under the direction of Joe Pasternak. The name was later changed to Universal Pictures Company, Inc.įollowing the westward trend of the industry, in 1915, Laemmle opened the world's largest motion picture production facility, Universal City Studios, on a 230 acres (0.93 km 2) converted farm just over the Cahuenga Pass from Hollywood. Among them were Mark Dintinfass, Charles Baumann and Adam Kessel, and Pat Powers. On JLaemmle merged IMP with eight smaller companies to form the Universal Film Manufacturing Company, introducing the word "universal" into the organization's name. In 1910, he actively promoted Florence Lawrence, then known as the "Biograph girl", and she became one of the first film stars to be used by a studio in its marketing. ![]() ![]() That company was quickly renamed the Independent Moving Picture Company, or IMP. In June 1909, Laemmle started the Yankee Film Company with partners Abe and Julius Stern. On a 1905 buying trip to Chicago, he was struck by the popularity of nickelodeons. The founder of Universal, Carl Laemmle, was a German Jewish immigrant, settled in Oshkosh, Wisconsin, where he managed a clothing store. ![]()
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